OYO, a popular hotel booking platform, has introduced new rules for unmarried couples checking into hotels in Meerut, Uttar Pradesh. The move has sparked discussions across the country as it could set a trend for more cities in India. According to OYO’s latest policy, all couples, including those with online reservations, will be required to show proof of their relationship when checking in.
This change, which started in Meerut, has already been implemented at OYO’s partner hotels in the city. OYO clarified that unmarried couples will no longer be allowed to check into hotels under their platform, marking a significant shift in their policies.
The company said the decision was based on feedback from various civil society groups in Meerut who have long pushed for this kind of measure. These groups, along with some residents, have voiced concerns about unmarried couples checking into hotels in the area. OYO stated that it received multiple requests for such a policy, and the change was made to address these concerns.
OYO’s partner hotels in Meerut have been asked to follow the new guidelines immediately. The company added that the policy will be reviewed based on feedback and could extend to other cities in the future. While the policy is new to OYO, some cities have already seen local residents pushing for similar rules.
This policy has sparked mixed reactions. While some people support the decision, believing it will help preserve social and cultural values, others feel it restricts the rights of couples to make their own choices. Supporters of the policy argue that it is important to maintain a certain level of respect for local customs, especially in more conservative areas. Critics, on the other hand, say that this move could limit privacy and freedom of choice for many young people in relationships.
For couples planning to stay at OYO hotels, this change means they will now need to provide valid proof of their relationship at check-in. The company did not specify what type of documents would be accepted as proof. However, it is likely to include marriage certificates or other forms of identification showing they are in a long-term relationship. Couples with online reservations will not be exempt from this rule.
While OYO has not confirmed whether the rule will apply to all of their hotels across India, the policy’s launch in Meerut marks the beginning of what could become a widespread change. The hotel booking platform, which is known for its large network of budget accommodations, could see other cities following suit if the policy proves successful.
In a broader sense, this move from OYO brings into focus the ongoing tension between modern lifestyles and traditional values in India. As society continues to evolve, many young couples are seeking more freedom and flexibility in their personal choices. However, areas like Meerut, with their more conservative outlook, often see clashes between the younger generation’s preferences and older generations’ expectations.
OYO’s move may be seen as a business decision to maintain a balance between market demands and local sensibilities. It remains to be seen if this approach will gain traction in other states or cities.
As the policy continues to unfold, many are watching closely to see how it impacts OYO’s brand and its relationship with customers. With more people traveling for work, study, and leisure, hotels have become key spaces for many to relax and unwind. However, for those in unmarried relationships, these new rules might bring some challenges in finding a suitable place to stay.
The final question that remains is whether this rule will be accepted by travelers or if it will face resistance in other parts of the country. OYO’s response to this growing demand from civil society and their approach to maintaining business in a changing cultural landscape will be crucial in the months to come.
